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Warner Bros Consumer Products unveils clip licensing site

Indiantelevision.com Team

(29 June 2009 5:40 pm)

MUMBAI: Warner Bros. Consumer Products (WBCP) has unveiled the US studio's new commercial clip licensing website www.WBcliplibrary.com.

Offering a search engine that enables clients to explore more than 1,000 titles from Warner Bros.' catalogue by name, genre, actor and release window, the WB Clip Library is an effective one-stop-shop for professionals in the advertising and creative industries.

The site offers trailers and one-sheets along with printable search results, local WBCP representative details and a fast and efficient service for general inquiries and rights submissions.

WBCP claims to have the largest library of film, television and animation in the industry featuring a broad collection of titles and genres representing content from entertainment powerhouses like Warner Bros., DC Comics, Turner, Castle Rock, New Line Cinema and Hanna-Barbara.

The new library site aims to revolutionise the studio's process for commercial clip licensing, ensuring an easy and straightforward method for current and prospective licensees.

WBCP executive VP domestic licensing and worldwide marketing Karen McTier says, "We recognise that the creative process often requires extremely fast turn-around and the WB Clip Library website is a unique, holistic solution that really hasn't been seen before in the world of footage licensing.

"While it showcases WBCP's enormous bank of assets, the site also offers clients a brand new way of interacting with us that focuses on our commitment to the creative process through efficient search solutions. We are committed to ensuring that working with WBCP is a swift, straightforward process and the clip library exemplifies this commitment."

WBCP's catalogue of assets is currently visible across an array of attention-grabbing, international campaigns, including the popular Breyers' Smooth and Dreamy US webisodes featuring Jane Krakowski from 30 Rock and Rhett Butler from Gone with the Wind and Toyota Prius' Super Hybrid-Car campaign in Japan that highlights Superman/Clark Kent, which reinforces the Prius' heroic status.