| MUMBAI:
Norsan Multimedia, the Hispanic Media group in North Carolina, has switched format
of La Tremenda 1310 AM to a news talk station, 'Radio Formula', starting 29 June.
Radio Formula is
a syndicated talk show produced in Mexico and appeals to the immigrant market
in the US.
"By
the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in
Charlotte, we are sure to reach 100 per cent of the Spanish speaking audience
in the market," said Norsan Multimedia GM Edgar Saucedo. He
added, "Radio Formula's programming appeals to a more mature, educated audience;
this segment of listeners often like to hear about an array of political topics,
analysis of current events and different points of view in economics, sports,
immigration, among others." La
Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte
five years ago. Later, other stations including La Raza 106.1 FM (regional Mexican),
Latina 102.3 FM (pop and tropical in Spanish) and Alfa 1060 AM (the only full
Christian Spanish station) were added to its local portfolio. | 
