Hitting theaters 15 July, Harry Potter and the Half-Blood Prince is the sixth installment and latest chapter in the popular film series from Warner Bros.

Warner Bros Consumer Products executive VP domestic licensing and worldwide marketing Karen McTier says, "The franchise's global influence allows top licensees the opportunity to create imaginative and innovative product lines that convey the magic of Harry Potter."

The film reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson), as they prepare to battle Voldemort (Ralph Fiennes). The new film also returns key characters including Professor Dumbledore (Michael Gambon), Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Professor McGonagall (Maggie Smith) and introduces Professor Slughorn (Jim Broadbent).

In the film Voldemort is tightening his grip on both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that dangers may even lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. Together they work to find the key to unlock Voldemort's defenses and, to this end, Dumbledore recruits his old friend and colleague, the well-connected and unsuspecting bon vivant Professor Horace Slughorn, whom he believes holds crucial information.