| MUMBAI:The
Professional Golfers' Association (PGA) of America and Turner Sports have extended
their broadcasting and interactive media agreements through 2019. The
extented agreements not only cover the PGA Championship, PGA.com and the PGA Grand
Slam of Golf event, but also encapsulates a new licensing deal with Turner's Cartoon
Network Enterprises (CNE).
Under
the deal, Turner will provide television coverage for the Thursday and Friday
rounds for each PGA Championship, apart from offering early round coverage of
the final two rounds. Turner
also will continue to run PGA.com, the official website of the PGA of America.
Meanwhile,
CNE, as licensing partners, will create consumer products and retail programmes
for the PGA targeting the youth through a range of co-branding partnerships across
all product categories.
"The
PGA of America, Turner Sports and Time Warner have been longtime partners in presenting
state-of-the-art digital media coverage. While Turner will continue to showcase
the PGA's tradition of dramatic championships, we're especially excited about
new initiatives in the company's licensing division and the creation of social
media platforms," said PGA of America CEO Joe Steranka. | 
