| MUMBAI:
World Sport Group (WSG), which holds global media rights for the Indian Premier
League (IPL), will start talking with broadcasters for a fresh deal after the
collapse of Setanta. "We
are waiting for the liquidation process to be over. We will then initiate talks
for selling the IPL rights for the UK territory," WSG South Asia CEO Venu
Nair tells Indiantelevision.com. Cash-strapped
Irish sports broadcaster Setanta, which filed for bankruptcy on Tuesday, holds
the telecast rights for the IPL in UK. "We
had sold the rights to Setanta till 2012," says Nair, while staying away
from commenting on the financial details of the deal.
BSkyB and ESPN are reportedly in pursuit of the IPL rights. The BBC is reluctant
to spend heavily on sports content and commercial free-to-air broadcasters are
under financial stress. On
Monday, The Walt Disney-owned ESPN bought the rights to the 46 Premier League
games Setanta owned for next season as well as the 23 games for the following
three years for $408 million. Apart
from IPL, the focus will also be on the rights of sporting events such as the
Scottish Premier League, English FA Cup, the Blue Square Conference and golf's
US PGA tour that Setanta owned. Also
Read : Setanta
runs into bankruptcy | 
