| MUMBAI:
Hallmark Channel is launching the Asian version of the hit unscripted TV series,
The Biggest Loser. Partnering production house Imagine OmniMedia, Hallmark
Channel will bring The Biggest Loser Asia across 20 Asian territories.
The Biggest
Loser is a US series by NBC in which everybody 'loses' weight to win. The
Biggest Loser challenges and encourages severely overweight contestants to
undergo strenuous physical and mental challenges in order to shed pounds. The
Biggest Loser Asia is Hallmark Channel's first foray into local production.
NBC
Universal Global Networks programming director Karen Johnston says, "The
Biggest Loser has gained immense popularity in Asia and Hallmark Channel will
definitely heighten the excitement of the show with its first local production
endeavour." The
Biggest Loser Asia executive producer and Imagine OmniMedia president Riaz
Mehta adds, "One lucky contestant will become a spokesperson in the drive
against obesity in Asia and will win $100,000 along the way." | 
