| MUMBAI:
BeeTV, pioneers and inventors of PCC (Personal Content Channel), has announced
the completion of a Series B Fund acquisition of $8 million. The funding was led
by Innogest, the largest venture capital firm operating in Italy. With
this, beeTV targets to become the default entry system for television viewers
into their world of TV entertainment. Additionally, the channel plans to invest
in sales and also expand its penetration into the U.S. and Far East markets. Said
Innogest CEO Marco Pinciroli, "This is the single largest investment our
firm has ever made. This fact alone shows how much we believe in beeTV, with the
concept, its management, and its business strategy." beeTV
offers the platform operator's subscribers their own PCC, which resides in their
set top box (whether IPTV, cable, satellite, mobile or DTT), their mobile phones
and their PC. This PCC identifies the subscriber, searches all the content sources,
including broadcast TV, subscription TV, VOD, SVOD, PPV, and PVR/Catch-up and
pushes the relevant content to that subscriber. By
using a revolutionary, proprietary, contextual matching algorithm, the PCC pushes
relevant content through an entertaining, personalized "channel", while
automatically anticipating viewer needs and desires, taking into account context,
schedule, behavior, and even mood of the viewer.
The
white-labeled PCC is designed to serve three screens: TV, mobile and PC. Providers
have the option to integrate all three screen PCC's or choose a combination that
fits their own marketing and distribution needs. By this, beeTV delivers a powerful
and modular solution that widens the reach of the operator's brand and creates
valuable conversions in today's "on-the-go" devices. | 
