(24 June 2009 9:15 pm)

MUMBAI: Imax Corporation has partnered with Aliance Entertainment, an Indiana-based exhibitor, to install Imax theatres in two of the exhibitor's new multiplex developments planned for later this year.

Aliance Entertainment owns and operates its theatres under the brand, Great Escape Theatres.

As part of the agreement, Aliance Entertainment will install Imax's new digital projection system at its new location in Simpsonville, SC and a second location in the north-eastern region of US by the year-end.

"Our digital projection system is creating new opportunities for us in smaller markets with regional exhibitors such as Aliance Entertainment. We are looking forward to working with new exhibition partners in a bid to introduce new audiences to the Imax experience," said Imax Corporation CEO Richard L Gelfond.