| MUMBAI:
Hit 95 FM, along with Idea Cellular, has rolled out an on-air talent hunt programme
in Delhi. Winners will get to win an all expenses paid trip to London for the
upcoming concert of pop legend Michael Jackson in July. The
show will kick off with a call for entries in the form of teasers, entry promos,
trivia capsules, shock jocks, jock mentions and tune-ins. Participants
will sing a Michael Jackson song on the interactive voice recording service (IVRS)
for 30 seconds. Five shortlisted participants chosen by the listeners will be
singing for the listeners at the radio station and get voted for their performance.
Three finalists will then be selected for a performance at The Sports Bar, Gurgaon
on 28 June. Hit
95 FM programming head (Delhi) Neetu Puri Mathrani says, "We are happy to
partner with Idea to present this music show for our listeners." Additionally,
Idea subscribers interested in participating in the contest will get a special
chance to be able to 'Jump the Queue' and head straight for the final selection
without undergoing the first round of selection process. Says
Idea Cellular COO Delhi Atul Chaturvedi, "Music is universal and has always
been at the core of Idea's innovative value-added services portfolio. This show
will help us connect with the youth of Delhi who have always aspired to do something
unique and make a mark in the society." |