| The
show's organiser Singapore Exhibition Services CEO Stephen Tan says, "BroadcastAsia2009
and CommunicAsia2009 is clearly the most important platform in the Asia Pacific
region for the industry to launch products, make announcements and network. We
are encouraged by the positive feedback from exhibitors. 80 per cent of exhibitors
have already indicated that they will be participating in the shows in 2010".
Long time exhibitor
of the show, Panasonic, was pleased with the business opportunities made at BroadcastAsia2009.
Panasonic Systems Asia Pacific's Assistant GM for its Broadcast Regional Operation
Centre Max Khang said, "Panasonic has gone a long way with Singapore Exhibition
Services (SES). This year celebrates our 10th year collaborating with SES on BroadcastAsia.
We are indeed pleased with how SES has over the years supported Panasonic in many
ways. SES had gone the extra mile to create more potential client interaction
opportunities for Panasonic." The
spotlight was on the Singapore Pavilion at BroadcastAsia. With more than 20 local
companies taking part for the first time, interactive digital media was one of
the main features. A
hot topic at the conference this year was IPTV. Although IPTV is not a new idea,
the challenge now is reinventing it into a more compelling feature. The day long
discussions, chaired by David Wood, Head of Emerging Media at the European Broadcasting
Union, talked about the technical issues surrounding IPTV, and business opportunities
such as how IPTV can differentiate itself from other TV services. The
session also looked at how advertising revenues can be derived from operating
an IPTV service. Participants at the IPTV session explored the possibility of
combining IPTV's Video-on-demand features with internet features such as social
networking sites and virtual sites. The topic of discussion was also whether this
would be successful, as participants also felt that internet-based content often
lack the right business models. Worldwide
and regional launches at CommunicAsia2009 : This year, crowds at CommunicAsia
were treated to a range of new launches, including the latest mobile devices from
the industry's market leaders. At
the show, LG unveiled its Crystal GD900, the world's first transparent phone,
while Samsung introduced its next era of smartphones in a worldwide launch. The
highly-anticipated, new Samsung Jet supports the latest smartphone features which
include multi-task manager and Microsoft Exchange ActiveSync, bringing user-friendly
menu navigations in a sleek and compact design. Garmin and ASUS also leveraged
on CommunicAsia's high profile to launch its first ever collaboration, the Garmin-ASUS
nuvifones G60, a smartphone with location based capabilities. With
green revolution taking centre stage this year, CommunicAsia saw over 40 companies
showcasing their green solutions. Indian vendor VNL took this opportunity to launch
the world's first 100 per cent solar-powered GSM base station while companies
such as ZTE and Samsung introduced handsets made from recycled materials. The
Broadband Forum announced the latest broadband statistics, which showed Asia leading
the way with broadband connections, jumping by a third compared to 4 per cent
growth globally. | 
