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Indiantelevision.com's
Digital Edge
ETV
to produce HD content
By
ANURADHA RAMAMIRTHAM Indiantelevision.com Team
(24 June 2009
4:25 pm)
MUMBAI: Eenadu Television (ETV) is gearing up to produce its regional entertainment
language content in high definition (HD), but is still far away from launching
such upgraded channels for premium audiences.
"It's
in the preliminary stage. Time is changing and so is technology. Adopting with
the times, we are producing high definition content for better picture clarity
and audio levels," says ETV vice president K Bapinedu.
The HD content will
be produced in a phased manner. "Initially we will be producing content for
programmes that will consist of both fiction and non-fiction and will be available
in Telugu, Bangla, Marathi, Gujarati and Oriya," adds Bapinedu.
