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Setanta runs into bankruptcy
 

Indiantelevision.com Team

(23 June 2009 11:00 pm)

 

MUMBAI: After failing to raise funds and repay debt, the cash-strapped Irish pay-TV broadcaster Setanta has finally gone into administration.

Accounting firm Deloitte, which has been appointed as administrator, announced that Setanta will cease broadcasting to its UK customers shortly and will no longer collect subscription fees.

Setanta was under financial cloud as it had failed to pay £30 million due to the English Premier League, stripping the broadcaster of its rights to 46 Premier League games.

The final blow came Monday, when ESPN acquired the broadcast rights for the League matches.

The company still holds the rights of FA Cup, some England matches, US PGA Golf and Guinness Premiership rugby from next year.

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