| MUMBAI:
Furthering its aim to accelerating international growth, Disney-ABC International
Television (DAIT), Asia Pacific, today announced an integrated distribution structure
for the Asia Pacific region. Under
this structure, the portfolios of Disney Channel and Disney-ABC International
Television will be brought together in a single multi-platform distribution business.
The
move is in keeping with The Walt Disney Company’s continuing efforts to accelerate
international growth and create efficient and streamlined structures that drive
long-term strategic benefits around the world. This
new structure, led by DAIT Asia Pacific SVP and MD Rob Gilby, will include a dedicated
and newly created Channel Distribution team as well as a Program Distribution
team – which will work alongside in-market sales teams in high growth markets.
In the
rapidly developing China and Korea markets, the in-market sales teams will be
aligned with overall Walt Disney Company country strategies. This integrated distribution
structure has been formed to reflect the unique geographic and business nature
of the Asia Pacific markets and marks a significant move for the industry in this
region.
“With
this integration we have ensured we are perfectly positioned
to capitalize on the rapidly developing markets and multi-platform
opportunities in Asia Pacific,” said Disney Media Networks
president global distribution Ben Pyne. “By offering
an aligned distribution structure, Rob and his team can further
grow our relationships and provide additional value for our
business partners in the region by maximizing the success
of our diverse portfolio of programming and channels.”
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