| MUMBAI:
Nickelodeon has rolled out Haimianbaobao.net, a Chinese language website that
is based on the channel's flagship animation character Spongebob Squarepants.
The site's
launch comes two months after the global launch of SpongeBob.com ( in April) and
will feature SpongeBob SquarePants related games, event updates, wallpapers, printables,
icons, character guides, image gallery and widgets for the desktop. |
From
July onwards, SpongeBob fans can also participate in monthly 'SpongeBob Trivia
Games' and Fan Art contests to win SpongeBob merchandise. Monthly winners will
also be included in the search for SpongeBob #1 fan contest wherein the winner
will stand a chance to own an exclusive, collectible giant plush SpongeBob. Says
MTV CEO China and Viacom Asia chief representative Viacom Asia, "First aired
on CCTV in 2006, it's recent comeback on CCTV kids channels bowled-out all cartoon
programmes to finish number one among kids aged 4-14 for the period 25 December,
2008 - 4 Feb, 2009 in 15 key cities, reaching 20.5 million home viewers."
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