| MUMBAI:
For the fifth year in a row US broadcaster Discovery is the number one Media and
TV Brand in Overall Equity, the primary measure in the 2009 EquiTrend® Brand
Equity Study by Harris Interactive®. Discovery
Channel also ranked number one for Overall Relevance, Purchase Consideration and
Brand Expectations among Media and TV Brands. In addition, among the Top 100 Well-Known
Brands, Discovery Channel ranked higher than any other media brand for Equity,
Quality, Consideration and Value.
Discovery
Channel president GM John Ford says, “It’s inspiring to have consumers
consistently recognise Discovery Channel as a leading brand in the marketplace.
We are dedicated to providing a destination for high-quality content that informs
and entertains consumers about the incredible world around them, and these study
results further affirm that our brand continues to resonate with audiences." In
addition to Discovery Channel’s No. 1 Equity ranking among TV Brands, TLC
(number four), Animal Planet (number 14) and Science Channel (number 24) also
ranked in the top 25 for the television category. Among all online brands, four
of Discovery’s websites ranked in the top 25 for Equity: TLC.com (number
five), DiscoveryChannel.com (number nine), AnimalPlanet.com (number 18) and DiscoveryHealth.com
(number 21). | 
