(1 July 2009 7:45 pm)

MUMBAI: BBC Worldwide Channels has signed a deal with SK Broadband, a Seoul-based Korean telecom company, that will see two of its new channels launch on South Korea's SK Broadband platform.

BBC Entertainment and BBC Lifestyle are available from today. This marks the debut of BBC Lifestyle in South Korea.

SK Broadband provides high-speed broadband internet access in South Korea. It is a 'triple-play' communications company with internet (IP) television (Broad and TV), VoIP and broadband internet.

BBC Worldwide Channels Asia GM senior VP Mark Whitehead says, "The launch of BBC Entertainment and BBC Lifestyle on SK Broadband is an important development for us; as BBC Lifestyle makes its broadcast debut in South Korea, we are also introducing BBC Entertainment to a wider audience. Korea is an important market in our growth strategy in Asia and our partnership with SK Broadband builds on our commitment to bring great quality programming to more viewers in the region."

SK Broadband and TV CEO Dr Joo Sik Lee says, "We are excited to have a partnership with BBC Worldwide Channels to provide high quality programming across a range of genres on our platform. With BBC Worldwide Channels' expertise as an international broadcaster, we are confident that BBC Lifestyle and BBC Entertainment will help to make SK Broadband’s channel line-up even stronger and more competitive."