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DELHI: Facing stiff competition from private broadcasters, Doordarshan is struggling
to up its revenues. The pubcaster managed a measly growth for the fiscal ended
31 March 2009 to clock Rs 7.37 billion, up from Rs 7.24 billion a year ago, but
still lower than what it pocketed in 2005-06.
It
is, however, important to note that Doordarshan has managed
to increase its revenue after seeing a fall for two consecutive
fiscals. For 2006-07, the revenue had slid to Rs 7.26 billion.
DD's operational costs for 2008-09 have climbed to Rs 11.52 billion, because of
the impact of the recommendations of the Sixth Pay Commission. The operational
cost in 2004-05 was Rs 8.63 billion, but in the subsequent year this jumped to
Rs 10.69 billion on account of grant of Dearness Allowance. For
2006-07 and 2007-08, the operational cost was Rs 9.14 billion and Rs 8.30 billion
respectively.
Meanwhile,
Information and Broadcasting Minister Ambika Soni announced
in Parliament that the Group of Ministers that is looking
into the capital and financial restructuring of Prasar Bharati
is being reconstituted.
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