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The
company notes that media companies around
the world are embracing internet-based video
portals as a key path to distribute their
premium video, but building a world-class
video portal is increasingly difficult and
expensive.
Joost
will focus on this issue and provide the
market with a cost-effective, end-to-end
solution for media companies to publish
video under their own brands.
As
a part of this new direction, Joost will
reorganise and restructure its business.
A core team in New York and London will
work on providing these solutions as well
as operating and supporting Joost.com and
its associated video applications. Joost
also will wind its operations in its Leiden
development centre.
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