| MUMBAI:
Endemol Sport, the recently launched sports business within global production
company Endemol, and Manchester City Football Club have announced a worldwide
cross media partnership. Endemol
Sport will closely collaborate with Manchester City in developing both the media
strategy and the entire media content output for the Club in both domestic and
international markets. Endemol
Sport and Manchester City will create a 'Media Hub', based at the Stadium, which
will be integrated into the Club’s Marketing and Communications teams. Output
will include production of Match Day coverage and entertainment, international
programming and content blocks, online video, press conferences, sports entertainment
programming, the creation and publication of newsletters and magazines, as well
as international syndication and localisation in priority markets. Endemol
Sport will also work closely with leading digital creative agency Poke, which
has designed and developed a pioneering online global platform for Manchester
City fans that will be available initially in Arabic at www.manchestercityfc@ae
and in English at www.mcfc.co.uk. Manchester
City's brand and marketing officer David Pullan says, “We’re delighted
to be working with Endemol Sport at this important time in Manchester City’s
development and growth. They bring a creative and innovative approach and their
presence in international markets and leadership in digital and social media places
them in a strong position to help build the City brand and fan base worldwide.”
Endemol
Sport MD Gregg Oldfield says, “Manchester City is one of the most exciting
clubs in the Premier League today. They have great global ambition and potential
and we both share the same vision in building a modern day multi-media experience
for City fans worldwide. We are enormously looking forward to working with them.” | 
