Indiantelevision.com's > Digital Edge > Yureekah launches 'Zimblee' to help advertisers
Indiantelevision.com's
Digital Edge
Yureekah
launches 'Zimblee' to help advertisers
Indiantelevision.com
Team
(3 July 2009 7:40 pm)
MUMBAI: Digital advertising solutions provider Yureekah has launched Zimblee,
an online platform that automates the process involved in scheduling, creating,
launching and tracking an online advertising campaign.
The
platform will enable advertisers to perform all the processes involved in launching
an online advertising campaign while maintaining complete control and transparency
with regard to where the ad is running, the company claims.
Says Yureekah COO
Devaraj Southworth, "In a turbulent economic environment, it is more important
than ever to enable an advertiser to control budgets and closely measure return
on investment (ROI). Zimblee provides this control to advertisers by providing
them with a transparent platform."
