MUMBAI: TV Guide Network has entered into an agreement with Disney-ABC Domestic Television to acquire the exclusive basic cable off-network rights of Ugly Betty.
This is the network‘s first scripted series acquisition and part of a multi-tiered programming strategy to evolve the network as an entertainment destination.
The deal includes access to existing and future episodes of Ugly Betty which will begin airing as a weekly strip on TV Guide Network in fall 2010. As part of the agreement, TVGuide.com will have rights to stream up to five Ugly Betty episodes at a time.
Additionally, the deal includes repurpose rights for the new season of Ugly Betty premiering in October on ABC. The repeat telecast of the new episodes will air on TV Guide Network within two weeks of their premiere on ABC.
TV Guide Network and TV Guide.com president Ryan O‘Hara said, "Ugly Betty is a show that will attract new viewers and advertisers to our network and web site. This acquisition is the first step of a larger, ongoing plan to strengthen our programming schedule and redefine TV Guide Network as a place to watch great television."
Ugly Betty is set in the superficial world of high fashion, where the sweet, intelligent, hard-working and fashionably challenged Betty Suarez from Queens takes a job in the cutthroat world of magazine publishing at Mode Magazine.
Lionsgate Entertainment acquired TV Guide Channel from Macrovision in January for $255 million. It sold 49 per cent of the channel to JP Morgan Chase‘s Equity Partners for $123 million in May.