| MUMBAI:
It's surely some 'reality' time for the Hindi general entertainment channels (GECs)
this season.
After Rakhi Sawant's TV hunt for a partner did some GRP check for NDTV Imagine
in its debut week, The Moment Of Truth's replica Sach Ka Saamna
seems to be doing the right tricks for Star Plus. The
show that had a one-hour run on its first day (15 July) has managed to fare well
for Star Plus with a debut rating of 4.59. The 10.30 pm half-hour show has also
averaged the week ended 18 July with a TVR of 4.3, reveals the latest Tam data
(HSM, C&S 4+).
Sach
Ka Saamna, however, failed to disturb rival shows running
during the same time band, indicating that the GEC genre has
grown in the week. While Colors' Na Aana Is Des Laado
maintained its average TVR at 3.8 during the week, Zee TV's
Shree grabbed an average TVR of 3.3 (3.2 TVR in its previous
week).
If
Star Plus enjoyed the bonanza from the growing popularity of reality shows, Sony
Entertainment Television (Set) was not far behind. Its new reality show Iss
Jungle Se Mujhe Bachao opened well, giving an upward push to the channel grades
this week.
For
Sony, whose GRPs climbed 22 points from 120 in the previous
week, the show opened with a 3.13 TVR and captured 31 GRPs
during the week. The week's average for the show stood at
a TVR of 2.
Like
Sach Ka Saamna, Iss Jungle Se Mujhe Bachao also did
not have much of an impact on competing shows during its time
band. While Colors' Uttaran remained unaffected with
an average TVR of 3.9, up from 3.8 in the previous week, Zee's
Betiyann Ghar Ki Lakshmi saw a slight fall in its average
score with 2.6 TVR for the week (2.9 average TVR in previous
week).
Meanwhile,
Colors has once again ousted Star Plus from the top with 308 GRPs, up from 284
in its previous week. Star
Plus has walked 6 points ahead over last week to stand at 293 GRPs while Zee TV
has retained its third position with 266 points (259 GRPs in the previous week). A
peep into the other GECs: Imagine is at No. 5 with 138 GRPs (126 in the previous
week); Sab is at No. 6 with 59 GRPs (66 in Week 28); Star One is at 51 GRPs (50
in the previous week); Sahara One is at 35 GRPs; Star Utsav at 28 GRPs; 9X at
21 TRPs Real slips to 8 GRPs (10 GRPs in the previous week). | 
