(2 July 2009 10:00 pm)

MUMBAI: Sony Music Entertainment (SME) has partnered with Independent Online Distribution Alliance (IODA) to create distribution and services network for independent rights holders (IRH).

Under the agreement, SME will expand its service capabilities to the independent label community with its distribution subsidiary Red.

Red and IODA will build on their complementary technologies enabling increase in sales and promotional opportunities. Both companies will also leverage the global marketing and financial strength of SME to continue expanding their businesses.

SME president global digital business US sales and corporate strategy Thomas Hesse said, "IODA has has the expertise and ability to lead the independent market with digital solutions. We look forward to collaborating with IODA on this strategic partnership to develop new and innovative ways to help our respective clients grow their businesses."