(21 July 2009 8:10 pm)

MUMBAI: Digital network devices brand BenQ has roped in Redington India, an integrated supply chain solution provider, as its national distributor with an aim to further strengthen its partner network.

The partnership is in tune with BenQ’s effort to expand its businesses in tier -III and tier -IV markets and to address the needs of its customers which will help BenQ penetrate the market more effectively.

BenQ also intends to take advantage of Redington’s national distribution network and penetration across India.

Says BenQ India business manager - LCD monitors Praveen Chaudhary, “It is essential that BenQ has the right blend of partners to deliver on our business objectives moving forward. We strongly believe that Redington India will provide BenQ with a competitive advantage in the coming years."

Redington has a distribution network of computing devices and solutions across the country. The partnership will help Redington to take advantage of BenQs international expertise in digital technology and in turn will leverage its network to BenQ to cater to the growing demand for its products and computing solutions in the country.

Redington India strategic business unit head - components SBU PM Sethumadhavan said, “BenQ enjoys strong brand recognition and growing market share. We see a significant opportunity to develop BenQ LCD monitor segments in the Indian market."