(21 July 2009 2:00 pm)

MUMBAI: Like a certain president, former Google sales chief Tim Armstrong recently completed his first 100 days as the new AOL CEO.

Armstrong is thinking of an ambitious agenda for AOL. His vision is nothing short of making the company the world's top producer of original content online, as well as its biggest provider of display-based advertising.

"If you really want to break down the key strategy points, it really comes down to content, ads, local and communications," said Armstrong.

"AOL is not 10 people in a garage," he said. "We have enough manpower and focus to actually do multiple things. I think we are focused on a very limited set of things than what was focused on in the past."

One recent strategy AOL does not need to alter is MediaGlow, its fast-growing collection of niche content sites, many of which are staffed by professional journalists. Together, MediaGlow sites reached 75.4 million monthly visitors in June, up 5 per cent from that of last year.