(16 July 2009 8:00 pm)

BANGALORE: Indian travel network Via has launched iViaWorld.com in a bid to allow travel agents to talk to suppliers directly and also negotiate prices directly.

“iViaWorld.com will allow stakeholders in the tourism industry globally – agents, hoteliers, tour operators, guides, cab operators, forex and ticketing players to connect with one another and do business with ease and transparency," said Via CEO Vinod Gupta.

As part of its marketing plans, Via hass earmarked Rs 40-50 million as media spends for iViaWorld.com.

The network soon plans to initiate iViaWorld.com promotions through mass media communications with sufficient concentration on electronic media.

However, as of now, Via will hold road shows to create awareness among the travel and tourism fraternity about its new property.