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Kambakkht Ishq to go digital with Hungama

Indiantelevision.com Team

(1 July 2009 11:15 pm)

MUMBAI: The makers of 'Kambakkht Ishq' have partnered with Hungama Digital Media (Hungama) to launch a bouquet of digital promotions for the film.

These include the Kambakkht Ishq mobile game and a mobile voice Vas service by Akshay Kumar and Kareena Kapoor.

The Kambakkht Ishq mobile game allows users to play the role of Akshay Kumar and highlights the bitter-sweet gender wars between the two protagonists of the movie. The user has to complete various stunts and collect objects in the racing game to complete the game.

Meanwhile, in the mobile voice Vas service, Akshay Kumar reveals a few of his stunt tips and Kareena Kapoor advices women on beauty tips.

Says Hungama Digital Media managing director and CEO Neeraj Roy, "India is the fastest growing mobile market with over 400 million subscribers; and with over 50 million people accessing the Internet, movie makers clearly cannot ignore the digital space anymore. With Kambakkht Ishq we have explored both the internet and the mobile platforms."