Movies

Hungama brings Love Aaj Kal across three digital platforms

MUMBAI: Illuminati Films and Eros International have tied up with Hungama Digital Media to launch several entertaining services across the three digital platforms - mobile, internet and DTH.
The services include a ‘Love Aaj Kal Game‘ that can be accessed across the internet and mobile platforms and a ‘Love Aaj Kal social networking site application‘ that is available across all popular social networking sites.
Love Aaj Kal the most awaited film of the year is presented by Saif Ali Khan and Dinesh Vijan‘s Illuminati Films, in association with Eros International.

Hungama Digital Media has conceptualised, designed and executed the digital services to capture the playful and romantic elements of the film and create excitement about the film before its release.
Commenting on his company‘s initiatives, Hungama Digital Media Managing Director and CEO Neeraj Roy said, "The rapid growth of the internet and mobile phone market in India and advent of the smart phones are all signs of a lifestyle that is interactive and dynamic. Today people want their television set also to interact with them and through our promotions of Love Aaj Kal on Tata Sky, Hungama has made this interaction possible.
"Digital media allows consumers to sample and consume content wherever they are, whenever they want it. At Hungama, we use our expertise on these platforms to create services for films that does not merely create awareness but instead goes a step further to ensure interaction with the film."


Said Saif Ali Khan and Dinesh Vijan, producers of Love Aaj Kal, "We at Illuminati wanted to promote the film on a much larger platforms, which reach out to audiences all across the world and the digital media helps us blur the lines across geographies.
"Another aspect the film addresses is the difference between ‘love yesterday‘ and ‘love today‘; most youngsters today are connected digitally through at least one of the three digital screens, so one can only begin to imagine the kind of interest that will be generated for Love Aaj Kal through these digital initiatives."


Said Eros International head of New Media Innovations Division, "We are excited about promoting Love Aaj Kal which is one of our biggest releases this year, through our association with Hungama who have developed some highly exciting and innovative content for our films. Recognizing the importance of digital marketing in a film‘s promotion.
"Eros continues in its endeavour in providing exciting new media content, which will help create maximum visibility for the film to today‘s growing generation of digital savvy consumers"

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/burnt%20%281%29.jpg?itok=060rAWNJ
Cooper's 'Burnt' on Romedy NOW! on Sunday

Ever felt like kitchen is the only place you’ve ever belonged to? If yes, then Romedy NOW is set to treat everyone from excellent chefs to foodies and movie lovers, with the Indian TV premiere of comedy-drama movie Burnt. The movie will be aired on Sunday, 26 February, at 1:00pm and 9:00pm.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/rangoon%20%281%29.jpg?itok=7XP4XlhH
Rangoon... What a debacle!

Every filmmaker wants his own ‘all time classic’ and it is best not to confuse such a filmmaker with a realistic, practical maker with business sense. This lot is usually pretentious and indulgent kind. He wants his own Gone With The Wind, a Doctor Zhivago, Mary Poppins, Sholay, Hum Aapke Hain Koun...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/ghazi-800x800.jpg?itok=Mb7dq7bT
Tax concessions would have boosted 'Attack On Ghazi'

The past week saw a variety of new releases. `The Attack On Ghazi’, was a rare war film for the Indian audiences and an underwater film about war between an Indian and Pakistani submarine, Ghazi. The film, based on the 1971 war, was painstakingly made. The other film, `Irada’ --- film’s title did...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Amar%20Kaushik-800x800.jpg?itok=WPfYtYdK
Berlin Festival: Amar Kaushik's 'Aaba'wows audience

MUMBAI: Indian filmmakers never cease to amaze the global audience with their storytelling and filmmaking skills. As the Berlin Film Festival drew to a close on Saturday, Indians had a reason to rejoice. Debut filmmaker Amar Kaushik’s short film, Aaba bagged the prestigious award at the 67th Berlin...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Sony-Le%20%281%29.jpg?itok=hyfMHMUo
Sony Le PLEX HD to air tribute-movies of Hollywood actors

This February, Sony Le PLEX HD will pay tribute to those well-known actors who passed away too soon into their career. From Heath Ledger to Paul Walker, Hollywood has lost some gems too early, leaving fans and critics disheartened and wanting for more. `WatchIt’s 9O’Talk themed ‘The Tribute’ will...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Sultan.jpg?itok=dv1fl9eF
How Sultan and Naagin are being pirated in Russia

MUMBAI: Here’s some food for thought for Indian TV channel broadcasting executives zapping their channels via satellite, cable TV or VOD services into Russia or onto and syndicating content to Vladmir Putin’s land. And this includes movies such as Sultan, and super popular shows such as Naagin.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/irada%20%281%29.jpg?itok=Nv-MjIot
Irada....Docu-thriller?

The title Irada comes across as B-grade 1970s and it has little relevance to the theme of the film, which is honourable. The film is about an ecological problem, almost a disaster. The issue dealt with here, though, is not as infamous or as well known as the Bhopal gas tragedy.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/ghazi%20%281%29.jpg?itok=S4_SNdBv
The Attack On Ghazi.....Worth watching but....

A lot of things seem to be going right for India and its people in various fields and, suddenly, people have learnt to take pride in achievements of her people in sports, space science, IT, coupled with a newly acquired sense of patriotism over past couple of years. This has been making many...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/sunil-lulla%20%281%29.jpg?itok=zEUe5UB6
Eros profits more than double in third quarter 2017

The Sunil Lulla led Eros International Media Limited (Eros) reported almost 2.5 times (2.496 times) consolidated profit after tax (PAT) for the quarter ended 31 December 2016 (Q3-16, current quarter) as compared to the corresponding year ago quarter (Q3-16). Eros PAT for the current quarter was Rs...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories