Paul Johnson moves from Reed Midem to Endemol

Paul Johnson moves from Reed Midem to Endemol

MUMBAI: Television format creator and distributor Endemol has announced the appointment of Paul Johnson to the new role of global head of marketing and brand partnerships.

Johnson was the director of the TV division at Reed Midem in Paris for the past six years where he was responsible for the growth and development of brand partnerships for all the MIP markets (Mipdoc, MipTV, Mipcom Junior and Mipcom).

During his tenure at Reed Midem, the TV division and the Mip markets have beaten business objectives and increased attendance figures annually since 2003, growing Reed Midem?s TV business by nearly 100 per cent.

Johnson takes up his new role at Endemol in March and will be based in the company?s offices in London, reporting to Endemol chairman and CEO Ynon Kreiz. He will support COO Marco Bassetti and chief commercial officer Tom Toumazis in their respective fields.

At Endemol he will work closely with Endemol?s operating companies around the world in initiating and managing relationships with leading global brands, further growing Endemol?s brand partnership business.

He will also oversee the company?s worldwide marketing and communications and will help drive forward the growth and presence of Endemol?s global franchises.

Ynon Kreiz says, "Paul is a first class executive who has played a central role in making the MIP markets a defining part of the TV industry calendar. As our sector enters what is set to be an exceptionally challenging time, globally communicating brand messages and building successful brand partnerships will play an increasingly important role in achieving growth. We couldn?t ask for a stronger candidate for this position and I very much look forward to having Paul on board."

At Reed Midem Johnson had overseen the evolution of the Mip markets. Today they include all forms of the TV/ film segment, digital content and the recently established advertising/ ad agency/ brands segment (Coca Cola, American Express, Ford and many others) that form an additional and important foundation for the growth of the international TV business. Today, the MIP markets and brands are responsible for well over ?20 billion of annual transactional business for all participating companies.

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