MUMBAI: English news channel Times Now has launched a weekend automobile show, Times Drive, to cater to the needs of the Indian auto consumer. The show will telecast every Saturday at 11.30 am and 7.30 pm; on Sundays, it will air at 1.30 pm and 6.30 pm.

The show will reflect the widespread momentum in the Indian automobile landscape and will center themes on relevant user reviews, the experiences of driving, travel and lifestyle associated with car ownership.

Times Now SVP (marketing and sales) Sandeep Sharma said, "This new show is all set to change the way people look at auto programs. With a focus on the quality of the show, we have included variants which will give our viewers that much needed dose on automobile information."

Times Drive will profile individuals whose passion and zeal for cars surpass mechanical and technical knowledge. These individuals will include car lovers including celebrities, sports people, racers and auto-enthusiasts.

"The new platform claims to be a 360 degree auto show where they will showcase different segments which include geek review, city drives, best of the web, pop cars and celebrity interview," the channel said in a release.