| MUMBAI:
Zee Entertainment Enterprises Ltd (Zeel) is considering the launch of a slate
of niche channels and is also open to acquisitions, says a source in the company. The
channels under evaluation are in the genre of golf, home shopping, food and extreme
sports. "We are exploring options to launch channels in these genres but
haven't finalised on them as yet. We are also looking at acquisition opportunities,"
the source adds.
Rival
network Star is also planning to launch a home shopping and
a wedding channel as part of its strategy to expand the bouquet
and particularly tap the digital platforms.
Zeel,
the source says, expects a revenue growth of 25 per cent this
fiscal. Though certain sectors like auto and BFSI (banking,
financial services and insurance) have seen a severe slowdown,
telecom, DTH and FMCG companies are increasing their ad spends.
Zee
has not yet started cutting costs on programming but has decided
to reduce focus on non-performing shows, the source adds.
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