Indiantelevision.com's > Digital Edge > Tata Sky to air 'The Great Personalities Week' on ActveTM Stories

Indiantelevision.com's Digital Edge

Tata Sky to air 'The Great Personalities Week' on ActveTM Stories

Indiantelevision.com Team

(29 January 2009 8:00 pm)

NEW DELHI:Direct-to-home (DTH) service provider Tata Sky, a joint venture between Tata Group and Star, has launched the new series - The Great Personalities Week - on its interactive platform, ActveTM Stories.

The series (currently on air) will continue till 3 February 2009.

Says Tata Sky chief marketing officer Vikram Mehra, "Today, parents find teaching their children on Tata Sky ActveTM Stories interesting and informative. It allows children to read, listen and learn at their own pace."

Talking about The Great Personalities Week, Mehra said, "The latest series is targeted at teaching children about the lives of our great leaders who have made significant contributions for the country in a fun and informative way."

The new series, targeted at children aged 2-7 years, aims to educate and narrate children about the lives of leading personalities and visionaries like former India president APJ Abdul Kalam, Nobel laureate Mother Teresa and Mahatma Gandhi.