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MUMBAI:
Neo Sports Broadcast has clarified that its agreement for
carriage on the Sun Direct platform will be for a three year
term. Following the agreement, Neo Sports Broadcast's two
channels Neo Cricket and Neo Sports have already commenced
transmission on the Sun Direct platform since 13 January.
Sun
Direct, which exhibits a strong presence in South India, has
over the past few months launched its DTH operations on a
pan-India basis.
Said
Neo Sports Broadcast president - affiliate sales & platforms
- Arun Poddar, "As the most widely distributed sports
bouquet in India, subscribed to by approximately 90 per cent
of all cable and satellite homes, we are delighted to add
Sun Direct as a valuable partner in the digital space in our
quest to be the first sports bouquet to be subscribed to by
100 per cent of the cable and satellite universe."
Over
the next 12 months, Neo Cricket plans to showcase more India
international cricket including India v/s Sri Lanka in Sri
Lanka, Afro Asia Cup in Kenya, India v/s Australia in India,
India v/s Sri Lanka in India, India-Bangladesh-Sri Lanka Triangular
in Bangladesh and India v/s South Africa in India,
Meanwhile,
the company claims that Neo Sports will showcase in 2009 top
drawer football (Italian Serie A & Bundesliga), premium
tennis (WTA Tour, Davis Cup, Fed Cup), golf (US PGA Tour),
the NASCAR series and badminton (Thomas and Uber Cup, BWF
Super Sries).
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