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Google to stop selling print ads from 28 February

Indiantelevision.com Team

(24 January 2009 10:00 pm)

NEW DELHI: Google is set to close the sellling of Google Print Ads, its fledgling programme built around selling newspaper advertising, from 28 February.

Google Print Ads director Spencer Spinnell said, “The company would stop selling print ads from 28 February and all previously purchased campaigns would cease by the end of March.”

The company further acknowledged the fact that the product simply did not deliver the kind of results Google was hoping for. “The product has not created the impact that we or our partners wanted,” added Spinnell.

Initially, Google wanted to sell less-desirable units such as quarter page ads, or back-of-the-book classifieds through an auction allowing the market to decide pricing, like in case of search ads.

Earlier in 2005, Google began selling small ads in magazines such as Maximum PC and Budget Living. However, in 2006 Google shifted its focus to newspapers with the launch of Google Print Ads. The company had then started with 50 partners further expanding the business to more than 800.