| MUMBAI:
Animax Asia's original animation production Lamb is set to showcase dresses
designed by international fashion designer Vivienne Tam in animated form. Eve,
the lead character in Lamb, dons both animated dresses which will have
all details of Vivienne Tam's actual designs, drawn into the Lamb HD animation
TV feature premiering March 2009 across Asia on Animax. Featured
exclusively in Lamb, Vivienne Tam's dresses are in the designer's signature
East-meets-West style, with necklines cut down to add a sleek and sexy touch to
match the story's futuristic setting. The first is an elegant 'little black dress'
with cloud-like motifs embossed throughout, characterised by shoulder seams ending
in a peak. The
second design includes a long-sleeved jacket with a collar worn over a short black
dress with a ruffled collar for a 'soft' yet 'militaristic' look and feel. Both
designs will be made into two dresses by Tam to be showcased at Lamb launch events
across the region in March 2009, but are not for sale. Tam
says, "Getting involved in an animation production is definitely a first
for me, and it's something that sounds too exciting for me to turn down. Designing
for 'real' and 'reel' presented very different challenges, but I had a lot of
fun doing it. I can't wait to see how the dresses turn out on screen in animated
form". Responsible
for gowns adorning Hollywood stars including Halle Berry, Ashley Judd, Hayden
Panettiere, Heather Graham and Ashanti, Tam places Lamb as the next big
animation production in the high fashion-meets-animation trend, joining the likes
of anime movie Appleseed Ex Machina and series Gankutsuou: Count of Monte Cristo
which featured designs by Prada and Anna Sui respectively. Animax
Asia VP, GM Gregory Ho says, "The youth and young adults of today are incredibly
fashion conscious and fashion and design is a big part of their lifestyle. Anime
has long been influenced by the creativity and vibrancy of fashion and Animax
is very proud to have a top fashion brand in Vivienne Tam gracing LaMB. Indeed,
the dresses add a further touch of glamour to our original production which is
shaping up into something truly special and groundbreaking with the bevy of stars
involved and the array of multimedia content rolling out from now till March 2009". Currently
under production at Singapore-based Peach Blossom Media and Imaginary Friends
Studios, co-directed by Ryosuke Tei and Thomas Chou, with storyboards by Yasufumi
Soejima, the HD animation TV feature is part of the multimedia, multiplatform
Lamb project undertaken by Animax Asia.
Produced under the $6 million Singapore Economic Development Board (EDB) and SPE
Networks - Asia (Spena) Joint Production Fund, Lamb is based on the script
by Filipino viewer Carmelo Juinio, winner of the Animax Awards 2007 script-writing
competition. Beyond
the TV feature, Lamb has rolled out specially produced music videos for
Simple Plan's 'I Can Wait Forever', title track of the production, and The Click
Five's 'Summertime' which are currently airing on Animax as well as online at
the Lamb online destination (www.animax-lamb.com). Other
online content includes newly-launched online games - the first two of five interactive
multiplayer games to introduce Lamb; a web manga (comic) which provides
the prequel to LaMB; an exclusive preview of work-in-progress artwork; viral marketing
videos and TV spots; downloadable wallpapers and emoticons; character profiles;
and production information. The
Lamb universe will expand as web-based content continues to grow and mobile
offerings including mobisodes and mobile-based graphic novels become available
in the upcoming months. The Lamb TV feature will air on Animax in March. | 
