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Zee Entertainment forms strategic alliance with Adobe Systems

Indiantelevision.com Team

(23 January 2009 6:00 pm)

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) and Adobe Systems have formed a strategic alliance to deliver digital media content to customers in India and beyond.

Under the terms of the agreement, Zeel and Adobe will collaborate to develop solutions leveraging technologies, products and services from both companies. The initial focus of the alliance will be to deliver Zeel streaming content to connected devices using the internet, mobile platforms and consumer electronic devices.

The joint efforts are expected to produce an application deployed on Adobe AIR, a cross-operating system application runtime that combines the benefits of web applications with the strengths of desktop applications.

Zeel is also pursuing the development of a live video solution based on Adobe Flash Media Server technology. In an attempt to make the content available worldwide, Zeel will be working towards deploying the content on Adobe media player, allowing consumers to view content outside the browser. The first roll-out of the joint initiative is the myPOPKORN Player launched by Zee Group's digital initiative, Digital Media Convergence Limited (DMCL).

"We are looking forward to the alliance with Adobe Systems, which will not only support us with Adobe's technologies, but will also help us achieve our goal of delivering our content to worldwide audiences," said Amit Goenka who spearheads the technology front of the Essel group.