MUMBAI: Times Global Broadcasting has announced the name of its English business news channel as ET Now.

The channel is likely to launch by April. When contacted, Times Global Broadcasting CEO Chintamani Rao said: "ET Now will launch in the first half of this year."

The logo of the channel was unveiled by Prime Minister Manmohan Singh on 17 January, at the Economic Times awards in Mumbai.

The channel will focus on breaking and trend stories.

Lowe Lintas will be handling the creative duties of the channel while the media account will be with Lodestar Universal.