| MUMBAI:
The tight liquidity market may have started pinching many media companies, but
for some who are sitting on a pile of cash it is offering opportunities. Sun TV
Network Ltd, a dominant regional broadcaster in the south, is exploring opportunities
to enter the Hindi general entertainment channel space. "The
company is weighing options to get into the Hindi GEC space through the acquisition
route if valuations are attractive. It has an excess of Rs 4 billion in cash,"
a source close to the company says. Sun
TV officials could not be reached for comments.
Sun
TV already has a national footprint in FM radio and has emerged as one of the
leading players with 44 operational stations. It also holds 49 per cent in Red
FM through subsidiary company South Asia FM.
The
Hindi GEC space has seen a flurry of activity with new launches
like NDTV Imagine, 9X and Colors.
Sun
TV continues to grip the south Indian market despite increasing competition and
expects to sustain a double digit effective advertising growth. The company's
pay revenues could jump from Rs 110 million in FY'08 to Rs 600 million in FY'09. | 
