| MUMBAI:
Colors has lined up an armoury of seven prime time shows and a slate of blockbuster
movies to fight for supremacy in the Hindi general entertainment channel space
during the course of the year. Apart
from fiction and reality programming, Colors has created a new slot for films
called Mast Movie. The channel has acquired the telecast rights for 17 movies
including 2008's biggest grosser Ghajini from Studio18. Rocketing
to the second spot after dethroning Zee TV, Colors' aim in 2009 will be to further
fortify its position and take a shot at market leader Star Plus with a more aggressive
content pipeline. Says
Colors CEO Rajesh Kamat. “2008
was a good year for us and now our viewers are expecting more. So here we are,
announcing the whole primetime lineup for the year 2009.” Colors
is also in the process of creating an afternoon band. Says Colors SVP and head
– creative and content Ashvini Yardi, “We are finalising the afternoon
slot and will be announcing that very soon." On
the movie front, Colors will enjoy the first airing advantage of 10 films including
Ghajini, Jaane Tu Yaa Jaane Na, Golmaan Returns, Sarkar Raj Kidnap and
Dil Kabaddi, among others. It has also acquired rights outside the first airing
for seven movies like Bhool Bhulaiyaa, Roza and Chandni Bar. On
the reality content front, the channel will launch the second season of Fear
Factor Khatron ke Khiladi (Endemol India) with Akshay Kumar. It will also
be airing the next season of Bigg Boss. As
reported earlier by Indiantelevision.com, Colors has already acquired the
rights of Got Talent, one of UK’s most popular reality show. The channel
is currently on its toes to premiere its Indian version – India’s
Got Talent (Synergy Adlabs). Also,
the channel will take its kids comedy reality show Chhote Miyan to the
second level with Chhote Miyan bade Miyan (Endemol India) wherein the kids
will be accompanied by prolific comedians who have appeared in various shows.
In the fiction
category, Colors has appointed Balaji Telefilms to produce Koi Aane ko Hai
under the socio-horror genre. The show will have mini-series (20-26 episodes each)
with tales of real life supernatural occurrences across India.
Shakuntalam
Films will be producing Is Des Na Aana Laado, based on the issue of female
feticide. Meanwhile, Deeya and Tony Singh’s Dj’s A Creative Unit will
be producing Mere Ghar Aye Ek Nanni Pari, which celebrates the girl child
and her rights. | 
