(10 Februsry 2009 11:00 pm)

NEW DELHI: Rajasthan Royals, along with mobile community platform SMS GupShup, has formally launched its community for its fans.

Says Rajasthan Royals chief marketing officer Raghu Iyer, "Networking and mobile community has become a vital ingredient in our lives. In a time when all of us get connected with each other with Facebook and Orkut, we felt that we should try and engage with our fans through this ever increasing popular mode of communication. By becoming a member of the Royals community, our fans will gain complete access of being a part of the Royals family and will be treated to exclusive information from time to time. It is yet another initiative from our side to bring our fans and the team up close and personal."

Through the mobile community, users can subscribe to receive team updates, including messages directly from players and coaches. Additionally, users can ask questions, submit suggestions and send wishes to their favorite players as well as discuss and debate with other fans.

Users can also participate in quizzes, contests, games as well as can download team-related mobile content including ringtones, wallpapers etc. Moreover, users can access information on when, where and how to buy team merchandise.

"SMS GupShup is powerful platform for teams and brands to form interactive communities for direct consumer engagement through the ubiquitous mobile platform. Rajasthan Royals fans across the world will now enjoy never-before access to their favorite team, and will have many interesting ways to engage with the team and other fans," adds SMS GupShup CEO Beerud Sheth.