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Govt to firm up HITS policy soon: Anand Sharma
 

Indiantelevision.com Team

(9 February 2009 10:30 pm)

 

NEW DELHI: The latest digital TV technology of Headend-In-The-Sky (HITS) will be finalised shortly, the minister of state for information and broadcasting Anand Sharma said today.

With its wider operational coverage area through satellite, HITS will help spread digital distribution of signals throughout the country at one go with lower investments by cable operators, compared to the present cable networks.

Sharma also pegged the projected annual growth of the television industry at 22 per cent and FM radio at 24 per cent due to a liberal policy framework over the last few years.

The number of private TV channels uplinking from India had increased to 376 from 131 at the end of 2004, including 200 news and current affairs channels.

Announcing that the number of private FM radio channels has jumped from a meagre 21 in 12 cities in 2004 to 245 in 87 cities, Sharma said it was proposed to provide licences to 790 new FM channels in 210 additional locations in the Phase III of FM expansion.

The attempt is to further liberalise the terms and conditions of permission to provide more freedom to the industry and to ensure expansion of these services and better off take in the North East, J&K and island territories by providing special incentives, the Minister added in his opening remarks to the Consultative Committee of the Members of Parliament attached to his Ministry.

While the members appreciated the technological advancements, they also voiced their concerns about the mindless acts of violence, the gory details of incidents being beamed by private TV channels purely for competitive TRP ratings. The members emphasized that regional language channels should be given priority in the local bouquet offered by the cable and DTH operators. The members also underlined the need of a consumer grievance redressal system relating to both programming content as well as hardware.

In the context of the coverage of the recent Mumbai terrorists attack, the proposal for setting up of a Standing Media Consultative Committee in the Ministry of I&B also came up for discussion which will keep the dialogue between Government and the media open in a positive way.

Apart from MPs who are members of the Committee, the meeting was attended by senior officials of the Ministry and Prasar Bharati.

 
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