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The
gaming industry worldwide is estimated to
touch $46.5 billion by 2010 (as per PwC
Media Outlook ‘07-11). The gaming industry
in India is poised to touch $200 million
by 2011 (according to Nasscom). With international
markets increasingly catering to requirements
of the global gaming industry, India’s
contribution to the industry and its development
is undoubtedly zooming up - both at the
global and domestic level.
Sony
Ericsson, the title sponsor of the initiative
also launched – Sony Ericsson F305
with motion gaming technology. The phone
can follow actions to imitate bowling or
casting a fishing line. Sony Ericsson F305,
claims the company, is its attempt to provide
consumers superior gaming experience on
mobile phones.
Sony
Ericsson Mobile Communications India GM
Sudhin Mathur said “We are happy to
have joined hands with Zapak.com for this
initiative of ‘World Gaming Day’.
Gaming is no more restricted to PC’s
and consoles. People want to play games
all the time. We at Sony Ericsson are focusing
on gaming as an important aspect of mobiles
with unique motion sensor technology which
allows users to play games with out touching
the keypad. Sony Ericsson has recently launched
Sony Ericsson F305 – a dedicated gaming
phone. The launch of this motion gaming
phone also takes mobile gaming to the next
step. We hope to get maximum participation
for the celebration of World Gaming Day.”
Zapak
Digital Entertainment Ltd COO Rohit Sharma
added, “At Zapak our aim has always
been to reach out to each and every individual
in the country and provide them with the
best possible gaming experience. In a short
span of two years, over six million registered
users are gaming on Zapak.com which proves
to show gaming is the next big option in
entertainment and it is here to stay! In
the coming years gaming will touch new heights
and will be the biggest entertainment option
worldwide. It was about time someone stood
up and gave it its due recognition and we
are proud to have initiated the same with
‘World Gaming Day’.”
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