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NDTV Convergence launches social video site

Indiantelevision.com Team

(5 February 2009 9:00 pm)

NEW DELHI: NDTV Convergence has launched social video website Tubaah.com.

The site houses more than 50,000 videos from NDTV portfolio and aims to be a complete destination for video content across channels and media groups. The site also allows users manage their own tube, discuss, rate and build a collection of their favourite NDTV shows. Other than that, users can create personalised pages, follow groups and even post on social media.

Says NDTV Convergence CEO Sanjay Trehan, “We have not only taken one of the biggest steps in providing our users NDTV complete video repository but are also providing a platform for aggregation of content from other partners. We hope that this brings a paradigm shift in the way video content is being consumed in India. We would be extremely excited to see a stream of individual curators around their preferred content.”

The portal is co-developed and maintained by Tekriti.