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BskyB acquires TV rights of four packages of Premiere league
 

Indiantelevision.com Team

(5 February 2009 9:10 pm)

 

MUMBAI: News Corp's UK satellite broadcaster British Sky Broadcasting (BSkyB) has pocketed four out of the six TV rights for the football Premier League.

With the deal, which reportedly is worth $1.4 billion (one billion pounds), BSkyB will continue showing the majority of live matches of the league.

The Premiere League said in a statement, "The Premier League has awarded four of the six audiovisual rights packages to BSkyB for seasons 2010-13. We will be proceeding to a second round of bidding for the remaining two packages in due course."

Each package consists of 23 matches in the league, which means that the four packages allow the BSkyB to live telecast 92 of the 138 matches available. Bidding for the remaining two other rights packages, which cover 46 games, will go to a second round.

 
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