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MUMBAI:
Fox Movies, the Hollywood movie channel from the Fox International
Channels (FIC) stable, has acquired the exclusive free-to-air
rights of the 81st Annual Academy Awards for the Middle East
region.
The
channel will broadcast the Oscars live to the viewers across
the Middle East on 23 February at 3 am (local time) with a
repeat telecast at 9 pm.
This
year, the Oscars, to be hosted by Australian actor Hugh Jackman,
will be broadcast live from its new home - Hollywood's Kodak
Theatre.
Meanwhile,
Fox Movies has also scheduled a month-long Sunday Oscar movie-marathon
beginning 1 February. As a part of the initiative, the channel
will air three previous Oscar-winning movies back to back,
concluding the day of the Academy Awards on 22 February.
Putting
the spotlight firmly on the Oscars in the region, Fox Movies
will run a local print and online campaign along with a local
TV campaign.
Discussing
Fox's local marketing efforts, FIC Middle East marketing director
Athreyan Sundarajan said, “By conducting an integrated
campaign that includes Academy awarded films, contests, interactive
on-air content with viewers, we are bringing the Academy Awards
experience directly to people in the region in an accessible
way, enabling them to enjoy the best of Hollywood from the
comfort of home.”
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