(5 February 2009 6:00 pm)

MUMBAI: It's Europe Ahoy for Yeshpal Sharma. The former Eurosport Global HQ -Paris sponsorship director has been hired by Star, the wholly owned subsidiary of News Corp, as VP of distribution and advertising sales for the UK and continental Europe.

He will oversee Star’s operations across the territory, working to expand advertising sales and distribution of Star’s Indian and Chinese language television services.

“With the continued expansion of Asian communities across the UK and Europe, we have a real opportunity to further increase our presence,” said Wisnia. “Yeshpal, along with the talented team we have in place, will be counted on to grow our revenue base in line with the excitement that the Star brand is generating among our growing number of viewers here.”

Sharma was earlier the business development director for Octagon in the UK.