(28 February 2009 10:40 pm)

MUMBAI: NDTV Convergence, the online subsidiary of NDTV Networks, has recreated its cricket portal CricketNDTV.com in a bid to extend reach and engage younger cricket enthusiasts.

Created in partnership with the Mavericks Coaching Institute’s (UK) founding partner and coach Ian Pont, the site aims to focus on the emerging cricketers of India such as Virat Kohli, Rohit Sharma, Shikhar Dhawan and Amit Mishra, claims the network.

The reinvented site site offers free access to cricket coaching videos and also features fitness tips, blog sections, quizzes and contests.

Says NDTV Convergence CEO Sanjay Trehan, "With the global cricket season in full swing, we want to provide the information fans need to stay in touch with the game. We are also excited about our growing database of cricket coaching videos which is designed to provide cricket enthusiasts with convenient access to expert tips and techniques that should help them improve their game."