Channel [V] to speak Tagalog; taps local partner
MUMBAI: Channel [V] International, the music and lifestyle network from the Star stable, has sealed an agreement with the Manila-based media company Makisig Network to expand its presence in the Philippines market. As part of the partnership deal, Makisig Network will produced and develop three hours of ‘Tagalog‘ (local language) content for [V] Philippines, the local content block to be created on the channel.
The block will launch on or before 1 June wherein local VJs along with local bands and artists will make up the bulk of the content offering.
Star executive VP Cheah Chee Kong says, “Channel [V] International is a vital brand for young people across Asia and we are thrilled to see it grow its presence and localise in a market that truly loves music and popular culture as much as the Philippines."
The deal also allows Makisig Network to include Channel [V] International in it‘s bouquet of basic tier channels on Sky Cable (Channel 59) from 1 March onwards.
The carriage pack will expand the reach of the channel to approximately 600,000 households across the Philippines.
Makisig Network president Jacque Ruby says, “Channel [V]‘s rich and varied content and programmes are perfect match to Makisig‘s new direction, that of providing entertainment for the youth. The partnership also calls for major events that can be held in Manila, featuring international and local artists."