(4 February 2009 8:00 pm)

MUMBAI: AT&T Mobility and US pay TV platform DirecTV have launched AT&T DirecTV.

The co-branded satellite service offers TV choice to consumers across the 22 states where AT&T operating companies offer wired residential broadband and voice services along with ongoing discounts when combined with other AT&T services.

Through this new alliance, customers will be able to enjoy programming packages as part of an AT&T service bundle, including quadruple-play bundles with TV, broadband, home phone and wireless services — something cable competitors do not offer today.

In the future, the companies plan to extend their combined services to bring more integrated and interactive features to consumers. By combining AT&T broadband and wireless assets with DirecTV’s content, AT&T|DirecTV customers will be able to access and connect with their favorite programming across the three screens — the TV, PC and wireless devices.

AT&T Operations VP video services Jeff Weber says, "Consumers today are looking for TV programming, features and equipment that enhance their entertainment experience, at a great price and as part of a complete, integrated bundle of services. By combining the strengths of our companies, we’re well positioned to grow our subscriber base and build the foundation for future innovative features and integrated services."

DirecTV chief sales and marketing officer Paul Guyardo adds, "This is really a game-changing event in the industry because it enables us to give customers a stellar television experience whenever and wherever they want. Our alliance gives consumers an integrated bundle of services that blows cable away."