| The
series debuted across China in mid-December 2008. The 40-episode multiplatform
series follows the adventures of 18-year-old Sufei as she adjusts to her new life
in Shanghai with her father and stepmother after moving there from Beijing to
attend university.
According
to SPTI, Sufei's Diary is viewed
online daily via portals such as Sina.com,
online video-sharing site Youku.com
and nationwide university broadband network,
Cernet.com. In addition to social-networking
websites, Sufei's Diary is also shown
on television screens in some of China's
major airports and it will also play on
screens in public buses and subway stations
in Beijing and Shanghai (subway only).
Viewers
are encouraged to interact with the show
through weekly online polls to help guide
Sufei in some of the difficult decisions
she has to make. The choice with the most
votes affect the storyline of the next episode.
Besides the weekly online voting, viewers
can also interact with the series and its
main characters in a myriad of ways such
as online comments, blogs and through updates
on their mobile phones. So far, the show
has already attracted over 15.3 million
such interactions, SPTI claims.
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